Making the most of your time and energy when running an online store is often the secret to success. This means obtaining a higher level of efficiency and there are many different ways to do this. A lot of online retailers have already found that utilising Pretashop provides them with a good foundation for making the most of their retail opportunities but there are even more ways to benefit from the correct labelling and categorising of your site.

This is where the Easy Retail Manager software, created with Pretashop users in mind, provides a great number of benefits with respect to providing categories on your site.

When looking to make life easier for a customer, it is important to be able to guide them to where they want to be. If a customer is not able to find the products or services that they want to buy from you in an easy manner, they are likely to go elsewhere. It is not always possible to guarantee a sale within the first few seconds of a visitor joining a site but there are ways in which you can lose a sale in this period.

Set up your categories with ease and confidence

It is extremely important to have the layout of your site correctly configured and this is where the Easy Retail Manager software can make a difference. One of the first steps you can take in configuring your site correctly is to set a category as the root category. This creates the top level category, allowing an easier filtering down through the separate categories that you may have available.

While it is good to have the root category set up as simply and as easily as possible, there is also a need to look at the sub-category elements. Again, the set-up of the Easy Retail Manager system makes the entire process as easy as possible for you. You should find that you are able to copy and paste your relevant category sub-trees to anywhere you want in the main category. Having the freedom to order your products or services in the manner that you like or which you feel provides the best service to customers is definitely a great touch.

Being able to take control of your layout and provide a better service, both internally and externally, will ensure that you are able to make progress with respect to your online retail opportunities.

Focus on the visual element for your site as well

While providing the right categorization and paths can make a big difference to how your site performs, it is important to be able to focus on images too. The right image can grab attention and it can make sure that people find what they are looking for in no time at all. The visual element of the online retail process is hugely important and this is why it is crucial that retailers are able to take control of this process. The Easy Retail Manager software provides the perfect opportunity for online retailers to take control of their category images.

This includes being able to access and manipulate the images. The slightest changes can often lead to a great deal of success and with the ease of this system; it is possible to try out a variety of positions and styles in order to find the best solution for your needs.

Integration between different packages is crucial

One of the things that can really benefit any online business is being able to link together their different software packages or where they store information. While many major firms are likely to have a specialist database service, the vast majority of independent and emerging online retailers will find that Excel is more than suitable for their needs. This means that finding a software solution that provides a quick and effective way of getting information in and out of Excel will be highly valued by any online retailer.

The Easy Retail Manager software has this exactly in mind and the process is made simple thanks to a number of intuitive categories. Importing categories and information from Excel directly in to your Prestashop store is a simple process. Similarly, it is possible to export these categories from your Prestashop store back to Excel. However you are looking to maintain control of your data and information, you should find that this software solution offers exactly what you are looking for to get ahead in the world of online retail.